Lycra — Branding, Identity, Advertising
Art Direction, Design
Just like Dow, Lycra approached Syrup to help redesign and relaunch one of they fiber business. The premium stretch fiber, Xfit. I did a bunch of design work for this account.
Advertising campaing, concept
Advertising campaing, concept
Logo redesign, concept
Branded magazine, concept
Branded magazine, concept
Branded magazine, concept — detail
Branded magazine, concept
Branded magazine, concept
Branded magazine, concept — detail
Branded magazine, concept
Branded magazine, concept
Sub-brand identity
Sub-brand identity
Sub-brand identity
Sub-brand identity
Sub-brand identity