M—E — Identity
Art Direction, Design
A store in Jordan that sells and manufacture design objects. The idea behind the enterprise is something contemporary and attuned to the times, thus the identity being based on a line. That connects, but most importantly, reshapes the logo itself and becomes the identity. Multi-purpose, defying definitions and boundaries.
With the great: Áthila Armstrong
Logo variations
Business card
Postcard, brand concept
Letterhead
Envelopes
Bags 1
Bags 2